Steinhoff Asia Pacific

Steinhoff Asia Pacific comprises a number of leading retail businesses, as well as in-house manufacturing and international sourcing. Our brands include Freedom Australia & New Zealand, Snooze, BayLeatherRepublic, Big Brand Outlets and Andersons. A snapshot of our locations and number of employees is:

Steinhoff Asia Pacific began as Freedom Furniture in 1981. It was listed on the Australian Stock Exchange in 1996 and with the acquisition of the Guests and Andersons furniture chains in 1999, became Freedom Group Limited. In 2001, Freedom and Steinhoff International entered into a strategic alliance whereby Steinhoff would take over the company’s manufacturing operations. Subsequently, Freedom Group acquired the Capt’n Snooze (now Snooze) and Bayswiss businesses.

In 2005, the Group rolled out the first of its Bay Leather Republic stores and at the beginning of 2006, Freedom Group was renamed Steinhoff Asia Pacific.

Further details on our brands can be accessed at their websites, by clicking on the relevant link below.

Some of Steinhoff Asia Pacific’s brands offer franchise opportunities. There are many benefits to being a Franchisee of one of Steinhoff Asia Pacific’s leading retail brands. For update on whether opportunities exist and contact details, please contact the relevant brand directly:

Freedom Australia
Freedom New Zealand
Snooze

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